Not changing doesn’t feel safe

Not changing doesn’t feel safe

When I first invited Matt Golding, Founder of Rubber Republic to be a guest on the Grandkids Test podcast, I thought we were going to be talking about simple ways we can use fun and entertainment to tackle big challenges such as climate change. Matt Golding, is an...
How can brands help men?

How can brands help men?

Let’s not kid ourselves, in 2020 “successful men” are still shown mostly in stereotypical ways, usually seen as being super fit, unemotional, wealthy and really good at what they do. If shown as a family man, he is the heroic provider.  He can also be a wild...
#005 – How can brands help men?

#005 – How can brands help men?

Interview with Fernando Desouches, Managing Director, DDB Perfect Storm. In this conversation Fernando talks passionately about how men are in crisis and how brands can offer new more useful social narratives for men. We touch on what it is to be a modern man....