When I first invited Matt Golding, Founder of Rubber Republic to be a guest on the Grandkids Test podcast, I thought we were going to be talking about simple ways we can use fun and entertainment to tackle big challenges such as climate change.

Matt Golding, is an irreverent film maker who produces brilliant, fun and powerful films and viral campaigns to reach millions and help alleviate our social dis-ease.

What we ended up with was a very deep, engaging and enlightening conversation about how people hold immense power. Matt believes we all have a much greater ability to have a positive influence on society and on others than we sometimes allow ourselves to have.

The power he refers to is the one that allows us to transcend our fears – mainly our fears of change, our fear of doing things differently – we’re scared of not doing “business as usual”. And yes, we are scared of change – but change and innovation is what we need right now. As the wise Einstein says “Insanity is doing the same thing over and over again expecting different results.”

So change is necessary to keep us sane –and Matt feels that change is also needed to keep us (people and planet) safe.

If this is the case, how did we get so stuck and why are we now so scared of change? Matt believes we may have become too comfortable in our lives. We have built a false sense of security comforted by material rewards.

Matt also goes deeper and explains that perhaps we’ve been relying way too heavily on our prized and over-rated rational thought processes – yes logic and reason are useful tools, however, it’s only when we tune into our feelings and our hearts that we unlock our powers to innovate and build the change needed.

For Matt, film and humour are the instruments he uses to reach people’s hearts and emotions. His films often move us to take bold and positive action.

So, if we all tune into our hearts and listen to our emotions more, we can start to find ways to build a better future for generations to come.

You can listen to our interview below, or in any of your normal podcast apps: