Why Good Works

The Podcast – LAUNCHING NOVEMBER 2019

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Season One: GRANDKIDS TEST

Where bold leaders talk about how to create a sustainable future for generations to come.

What is the Grandkids Test?

We ask creative and business visionaries to talk about ways to secure a viable future for generations to come. Given the monumental challenges we currently face such as the climate crisis, unsustainable consumerism and the mental health crisis, it is easy to feel frustrated and powerless.

So, how can we all, as individuals and business players contribute to solutions? How can we move from doom and gloom to optimism and brave action?

In the words of Churchill “with great power comes great responsibility.” It is our responsibility to create positive social change.

Change is hard. So let’s hear how it can be done.

Podcast – Why Good Works

Season One: Grandkids Test
Launches November 2019

Bold business stories on how to create a sustainable future for generations to come.

The Grandkids Test explores how we can all as individuals and as business players take part in solving major social and environmental challenges. We talk about ways we can infuse our social consciousness and our hearts into our daily working lives. Change is hard. We all want it but we don’t know how to do it.

Join us on this quest for solutions. By listening to stories from visionaries paving the way to a better future, you too can take steps to turn frustrations into pragmatic optimism and bold action.

Bold business stories on how to create a sustainable future for generations to come.

The Grandkids Test explores how we can all as individuals and as business players take part in solving major social and environmental challenges. We talk about ways we can infuse our social consciousness and our hearts into our daily working lives. Change is hard. We all want it but we don’t know how to do it.

Join us on this quest for solutions. By listening to stories from visionaries paving the way to a better future, you too can take steps to turn frustrations into pragmatic optimism and bold action.

Why Good Works Show talks about…

Brands for Good

Effective ways to ditch unhelpful stereotypes in advertising to create positive social impact.

Business for Good

Steps to go beyond the single pursuit of profit, stay relevant and and future proof your business

Leaders for Good

How leaders innovate & lead successfully, inspiring teams to be more resilient.  We explore ways that self-care & care of others can co-exist with success.

Why Good Works

The show that shares stories and case studies gathering proof and data on how and why “good works”.

Host

What motivates me is helping business leaders achieve personal and commercial growth while delivering a positive impact. Why do I feel compelled to do this?

Always attracted by innovation I carved out my career first as an event programmer and then as a marketeer within tech start-ups. I worked alongside visionaries helping launch new products and services in cutting edge sectors – at the same time, I became increasingly aware of the power we ‘business people’ have to impact people’s lives – both positively and negatively.

Later on, I felt compelled to consolidate all my skills to set up my own event series to address issues close to my heart.

Be You Talks began life as a series of events tackling the narrow choices brands and media campaigns had offered women and girls – often portraying stereotypical gender roles and presenting unattainable images of ‘perfection’ plus a singular version of beauty. The event series set out to explore ways to reverse the damaging social impact of such pervasive images and messages. We gathered politicians and leading business leaders to demonstrate the commercial case for using more diverse imagery in advertising.

What became clear from these events was the appetite for the business community to do good, to think more carefully about their output and to behave responsibly whilst still enhancing their bottom line.

The Why Good Works Show expands the scope of the Be You Talks events and showcases how and why a “good” approach to business can also impact bottom line positively.

As a qualified NLP coach (2009) I now  work with thought leaders wanting to bring their big visions to life.